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CREATING UNIQUENESS

CREATING UNIQUENESS

CREATING UNIQUENESS

(BURO's)

(BURO's)

PHILO-

SOPHIÆ

PHILO-

SOPHIÆ

These are my core values to design something in mind, to fast-track your business to success.

These are my core values to design something in mind, to fast-track your business to success.

Lean UX to awesome - I cut the fluff and focus on what truly matters to users, getting valuable insights early and often. Think quick experiments and iterate.

Lean UX to awesome - I cut the fluff and focus on what truly matters to users, getting valuable insights early and often. Think quick experiments and iterate.

Lean UX to awesome - I cut the fluff and focus on what truly matters to users, getting valuable insights early and often. Think quick experiments and iterate.

I touch some grass with ethnography, go out into the real world to observe and understand people in their "natural habitat" - not just desk research.

I touch some grass with ethnography, go out into the real world to observe and understand people in their "natural habitat" - not just desk research.

Peek into the user's brain with psychology! Understanding how people think and feel helps me craft experiences that won't p!ss 'em off.

Peek into the user's brain with psychology! Understanding how people think and feel helps me craft experiences that won't p!ss 'em off.

Of course, injecting a bit of playfulness into design can make experiences more engaging, memorable, and delightful. Let's make it smile :)

Of course, injecting a bit of playfulness into design can make experiences more engaging, memorable, and delightful. Let's make it smile :)

(BURO's)

(BURO's)

(BURO's)

Success
RECIPE

Success
RECIPE

I harness the ARRIVE model - which is a helpful way to think about the UX process, with each step building on the previous. It's a user-centered approach, so we keep the user in mind every step of the way. This helps us develop and enhance our products.

I harness the ARRIVE model - which is a helpful way to think about the UX process, with each step building on the previous. It's a user-centered approach, so we keep the user in mind every step of the way. This helps us develop and enhance our products.

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(BURO's)

(BURO's)

(BURO's)

LITTLE

SECRETS

LITTLE

SECRETS

LITTLE

SECRETS

Every designer has their go-to tricks and a unique way of seeing things. Consider this your exclusive backstage pass to some of the ingredients that make my design approach a little different... and hopefully a lot more fun!

Every designer has their go-to tricks and a unique way of seeing things. Consider this your exclusive backstage pass to some of the ingredients that make my design approach a little different... and hopefully a lot more fun!

Every designer has their go-to tricks and a unique way of seeing things. Consider this your exclusive backstage pass to some of the ingredients that make my design approach a little different... and hopefully a lot more fun!

01

01

Emotional Dashboard

Emotional Dashboard

Ever wanted your designs to give users the warm fuzzies ?

We're like emotion whisperers, crafting experiences that tickle your users' feelings on three levels -

The 'Ooh, Shiny!' Level

That gut reaction, the instant 'I like this!' or 'Woah, cool!'. It's all about that first impression and making it a delightful 'hello'.

VISCERAL

The 'Let's Play!' Level

How easy and satisfying is it to actually use? We want users to feel like they're gliding through the experience with a smile. Think smooth moves and happy clicks!

BEHAVIORAL

The 'Aha!' Level

This is the deeper stuff. Did it make them feel smart? Accomplished? Even a little bit challenged in a good way? We want those stories to have a happy ending (or a memorable twist!).

REFLECTIVE

02

02

Innovation Curve

Innovation Curve

Riding the Wave of What's Next

Riding the Wave of What's Next

People will say "no" if the risk is too high. But, I'll help make your bold idea less risky - by making it so they know that:
"Everybody else is doing it, we've made it easy!"

People will say "no" if the risk is too high. But, I'll help make your bold idea less risky - by making it so they know that:
"Everybody else is doing it, we've made it easy!"

03

03

Curious Storytelling

Curious Storytelling

Data is great, but stories are even better at revealing the "why" behind user behaviors.
This is about weaving into insights, where I'll design a slow hunch that builds up over time, and an "Eureka!" moment.

The Curiosity

It's an anomaly, with a potential benefit.

We'll give users a reason why they keep noticing about a certain situation, and something new, unusual and potentially useful.

The Envy

When you have realized that someone else is doing what you want to do - we'll do the same thing with our user!

This is healthy, motivating envy - not the same as envying someone's luxury lifestyle!

04

04

Cheats & Rebels

Cheats & Rebels

Okay, maybe "cheats" is a bit cheeky!
But sometimes, the most innovative solutions come from respectfully challenging conventions and thinking outside the box.
It's about knowing the rules well enough to bend them intelligently and daring to try unconventional approaches when it leads to a better user experience.

Okay, maybe "cheats" is a bit cheeky!
But sometimes, the most innovative solutions come from respectfully challenging conventions and thinking outside the box.
It's about knowing the rules well enough to bend them intelligently and daring to try unconventional approaches when it leads to a better user experience.

03:43:27 PM
Based in Dublin, Ireland (GMT)

Email

Behance

LinkedIn

Let's talk

03:43:27 PM
Based in Dublin, Ireland (GMT)

Email

Behance

LinkedIn

Let's talk

03:43:27 PM
Based in Dublin, Ireland (GMT)

Email

Behance

LinkedIn

Let's talk